ru
de
Why and how to study network marketing
Network marketing is often criticized. At the same time, it has been called the business of the 21st century. Every year the network marketing industry grows by almost 2% worldwide.
Women in IT: The Rules of Life for Silicon Valley Entrepreneurs
Let’s take a look at how famous female IT entrepreneurs from different countries live, and how the love of technology unites them.
How do you take advantage of networking as an introvert?
Anyone who dreams of professional success needs to learn to quickly react to the rapidly changing environment. The best way to do this is by building a wide circle of professional contacts who can help you to rapidly resolve any issues. But how do you build social connections with new people? This is where networking comes in.
Advertising on Telegram: how to spend a little money and get a lot of customers
Today, we’ll analyse the mechanisms for advertising in Telegram, tell you the cost for one post, and tell you about the best educational channels to choose for publication.
10 books that will teach you to sell
If you’re already working in sales or only considering it, it’s time to update your library. Here at Lectera, we’ve put together a list of the ‘Top 10 best books on sales and negotiations’ that’ll improve your skills and boost personal efficiency. Most of these books are written by practical experts from whom you can learn a lot from.
The worst mistake you can make is to give up because of a temporary setback. Each and every one of us has made this mistake at some point in our lives.
Publications
Scientists found the best music for taking exams
Researchers from the National Science Foundation and Baylor University (USA) have determined which music has the best effect on students when they are taking a test.
In Spain, there is going to be a national student strike against distance learning
On September 16, 17, and 18, the Spanish student union plans to hold a general student strike. Students protest online education.
Business and TikTok. How to promote products and attract customers
TikTok is social media designed to host short videos. Founded in China in 2016, today, the service has an active audience of over 800 million users. To be able to post on the platform, the length of your video must be about 15 or 60 seconds long. Creating videos is easy, thanks to it having a built-in video editor with stickers, masks, effects, as well as music overlay. Moreover, according to research, users don’t mind advertising, but they don’t want it shoved in their face with direct selling. Instead, the TikTok faithful prefer their advertising embedded within the context of the video. So, today we’ll see how businesses can effectively use TikTok to promote their products and services, and what they should do to use this media effectively.
UNICEF report: more than a third of children worldwide couldn’t switch to distance learning
About 463 million children were unable to continue their education online while their schools were closed due to the pandemic.
During the pandemic, the EdTech market attracted record investments
According to Trends, during the pandemic, investor interest in EdTech startups has skyrocketed.
According to Uecoop research, many Italian schoolchildren don’t have the means to study online
In Italy, about 25% of households have no broadband internet access. This conclusion is based on data from a study by Uecoop, published on September 1.
YouTube education influencer marketing guide
YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).
Promotion tools: working with influencers on Instagram
For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.
Lectera is one of the 100 most innovative education technology companies!
HolonIQ has analyzed the work of about a thousand innovative education technology companies in CIS countries and the educational platform Lectera was in the top 100, even though our project was launched only three months ago!
Educational startup Minerva. Is the future already here?
Minerva, a Silicon Valley startup, is successfully managing education amid the coronavirus pandemic.
Forbes Education: Interview With Mila Semeshkina, the Founder and CEO of Lectera
The international online education platform Lectera officially launched on June 18, 2020, when COVID-19 kept the world on a tight leash.
American students demand to lower tuition fees if the distance learning continues
Some universities agree with the requirements of their students, while most schools are not going to lower their tuition fees.
University life after the pandemic
Once the COVID-19 pandemic is over, online education platforms will no doubt receive a powerful boost for development. As the problems associated with coronavirus infection spread far and wide, it shook the very foundation of many organizations, including the institutions of higher education. Experts are already predicting a steep decline in revenues of universities, and a need for their complete revamp.