300 thousand Instagram users are reading classical literature in their stories 

300 thousand Instagram users are reading classical literature in their stories 

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With a new app called Insta Novels, you can now read full-length novels in Instagram stories. Insta Novels was built as a media side project for the New York Public Library (NYPL). 

The app was launched last year, quickly gaining popularity and inspiring over 300 thousand Instagram users to read novels in their stories. This year, Insta Novels was named the winner of the Innovation by Design Awards in the Apps & Games category.

The Insta Novels library currently features world famous novels by F. Kafka, C. Dickens, E. Poe, L. Carroll and other authors.

NYPL employees were surprised to hear about the popularity of the app with users of the popular social network. Corinna Falusi, chief creative officer of Insta Novels, highlighted the fact that reading text has become popular on a platform geared towards visual content.

The key to the app's success lies in their unusual format. Developers used the full functionality of Instagram, adding music, animations, gifs and stickers to the novels. Each novel opens with an animated musical cover, and you can hear the sound of rustling paper whenever you turn a page.

Falusi believes that Insta Novels is the first step towards developing an active collaboration between libraries and Instagram.

Mila Smart Semeshkina in the 100 Most Influential People in Dubai list

Mila Smart Semeshkina, CEO of the Lectera platform, was for the second time in a row included in Arabian Business’s 100 Most Influential People in Dubai ranking.

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According to Forbes columnist Mila Smart Semeshkina, "Startup success is a product of courage and foresight."

The founder and CEO of the Lectera platform, Mila Smart Semeshkina, told in her new article for the Forbes op-ed how to guarantee your startup a successful launch and a stable position in the market.

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Mila Smart Semeshkina receives the CEO of the Year at CEO Middle East Awards 2023!

On December 13, the annual Arabian Business’s CEO Middle East Awards ceremony was held in Dubai (UAE).

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Mila Smart Semeshkina Leads Inspiring Workshop on Personal Branding at UN Women Entrepreneurship Expo

Mila Semeshkina, CEO of Lectera and founder of the WE Convention, recently spearheaded a hands-on workshop on personal branding at the Women's Entrepreneurship Expo 2023.

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Mila Smart Semeshkina's article for Forbes: how business can make education accessible

In the 21st century, quality education is no longer a luxury; it should be a right. Everyone in the world, regardless of location, residence, gender, or financial status, should have the opportunity to obtain essential skills and knowledge to develop a career and realise one’s potential.

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Mila Smart Semeshkina is in the top 20 most inspiring female leaders in the Middle East

The Italian women's magazine Grazia has published an article about businesswomen in the Arab world.

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Mila Smart Semeshkina for Forbes: "Stories of accomplished female leaders can serve as beacons"

Mila Smart Semeshkina has published an author's column in Forbes.

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Mila Semeshkina for Arabian Business: "The success of Lectera wasn’t immediate"

In her new interview with the renowned business publication Arabian Business, CEO and Founder of Lectera Mila Semeshkina talks about how our platform achieved such success and why we have every chance of becoming an EdTech unicorn.

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