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In order for a business to grow efficiently, consumers are needed, and consumers, of course, don’t come on a plate, they have to be won.
To maintain a close communication with users you need to employ consultants, operators, maintenance personnel, and pay for business premises, and these costs are always increasing.
Instead, however, there's another option. You can make things easier and cheaper by entrusting a chatbot to do the work for you! Believe me, a chatbot can effectively facilitate the solution for many problems no worse, and in some ways they are even better than real staff, because sometimes the so-called "human factor" can nullify the many years of effort that were put into business development.
Progressive businessmen and entrepreneurs have already realised and seen the almost limitless possibilities that the use of chatbots opens up that increases the scope and functionality of their business.
Get Millions of potential customers around the world easily!
This is no joke. Chatbots that actively interact on popular platforms and social networks, such as Facebook or VK, using dialog boxes and interfaces, are able to communicate directly with many users. Moreover, if you believe in statistics, and statistical data provides excellent proof, then the growth of Facebook's 'Instant Messenger' from 2004 to 2017 amounted to 1.1 billion users worldwide, which means today at least 1,300,000,000 potential customers, a large number of which probably need your goods or services!
Furthermore, these are those users who don't need to spend huge additional efforts or resources to attract attention. After all, these people are already ready to interact with you, andit would be strange to miss such a brilliant opportunity. Unlimited Business potential needs to embrace the vastness of the world whilst simultaneously paying attention to each potential consumer.
This can be something of a challenge if human resources are very limited, so the potential of using a chatbot can easily reach help you to deliver your product or services to a wider audience whilst giving feedback and information to the customer:
- Chatbots easily find a common language with each of 1.3 billion potential customers using the functionality of the built-in platform available to the app.
- A chatbot will answer questions and tell prospective customers how to start using all the opportunities that your business offers.
Client - businessman: everyone wins
The secret of an effective business is that your business offer benefits both you and the consumer. Moreover, the chatbot creates great opportunities for this. Time and effort are the very resources that are so valuable to both the businessman and the client.
Chatbot will help you spend these irreplaceable expenses efficiently. To do this, he uses effective sales technology:
- By reducing the number of operations that the client must perform in order to purchase a product or service.
- A chat bot also significantly saves man hours and speeds up processes.
As a result, the client receives not only the goods, but he also takes time, saves energy and, therefore, receives emotional satisfaction, which, in addition to net profit, is also an important brick in the effective promotion of the business.
Let's see how this works with some real examples. Probably, many of us have faced the difficulty of buying a train ticket from the ticket office in a station for public transport during rush hour during the morning throng. Gigantic lines to the sales windows, crowds of disgruntled commuters. I'm sure you'd agree it's an unpleasant experience.
Potential consumers who, because of this, resort to the services of private carriers think the same way. In this case, losses are suffered by both parties - and the organisers of transportation, and their failed customers. If the owners of transport companies took the opportunity to connect a chatbot built into the application available on any device - a phone or a tablet, then passengers could buy their ticket online from their office or their home. Moreover, the train companies would make more money by being able to sell more tickets in a faster more efficient time and would also be able to reduce the real workload of employees, and delegate them to other tasks.
Another example of a useful chatbot is a small 'OrderBot', which has already won, if not love, then the sincerest recognition from a huge number of owners of private cafes. 'OrderBot' is a chat manager for a multi-channel order system. In its arsenal - a rich platform and a huge number of tools necessary for the remote maintenance of the life cycle of each order. Customers can calmly, without stress and without queues and rush, receive their order, without spending a single extra minute (which is especially important during peak hours). With the aid of OrderBot, the cafe owner saves human labour costs and increases profits not only due to the loyalty of new customers, but also saving time and effort both for consumers and employees.
The work of OrderBot allows the customer to make a choice and launch the order into work by performing three elementary operations:
- selection,
- payment,
- receipt.
For QSR enterprises, such as fast-food restaurants, bistros, fast food, this is, you see, the ideal solution.
According to the data of a commercial analysis, when an OrderBot chatbot is connected, the influx of new customers increases by at least 23%, and the total number of sales - by 30%.
Chatbots instead of humans?
The realities of life are such that, according to numerous analysts, human labour is the most expensive investment in any business. Therefore, current trends lead to the fact that in the future many work processes will be automated to the optimum to free up the workforce to perform more complex and effective tasks.
Experts believe that already in 2020 at least 85% of all requests will be processed without the interaction of the client with a specific contractor. Chatbots will help to partially automate any business, which in general will increase its quality and efficiency and increases profit and dividends to shareholders.
