The new feature was first piloted in several countries, and it has since been extended to include a global reach.
The social network made an interesting post on their official Twitter account. It featured information about the launch of testing for this new feature. Accounts participating in the experiment will no longer see the total number of views and likes under other users’ posts in their news feed. This feature was previously tested in Australia, Canada, Brasil, Ireland, Italy, Japan, and New Zealand. This practice will be extended to include users from all around the globe.
Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2— Instagram (@instagram) November 14, 2019
Company management claims to have received predominantly positive reviews about the feature. However, they are also aware that popular bloggers and users engaged in advertising on Instagram highly value being able to track the number of likes and views under their posts. A solution to this problem is already in the works.