Business
This section will be interesting both for ambitious employees and for entrepreneurs. Here, we share our knowledge on theoretical and practical management, trend analyses, breakdowns of industry reports, market change forecasts and methods of adapting to these changes. If you want to achieve success in your career or your business while staying up to date with all the changes, make sure to check out our 'Business' section.
7 tips to help a small company get out of a crisis
We recently faced a completely new enemy that changed our lives — Coronavirus. It brought new challenges and difficulties for our business... and new opportunities!
Today Is Lectera’s Birthday. Let’s Talk About Our Achievements in a Year
Today the Lectera international educational platform is celebrating its birthday! Exactly one year ago, on June 18, 2020, we introduced our innovative Fast Education methodology, which has changed the lives of thousands of people around the world.
A guide on how to open your retail shop in 6 steps
Many people dream about having their own shop. A florist, a shoe store, a furniture store, a toy shop, or a grocery store – whatever the business is, it will broaden your horizons and give you new opportunities for self-fulfillment.
The best platforms to launch online courses in 2021
Every year the transition to distance learning is becoming more and more widespread. Experts believe that by 2025 the niche of online education will be estimated at 325 billion dollars!
The best apps from the App Store and Google Play for businesses and successful people
We are so used to holding a cell phone in our hands that it has become a natural part of our life and we cannot live a day without one. Thanks to mobile applications! And it's not just fun games and social media that devour our time.
Planning to start a business? Six questions to help determine how ready you are
Many ambitious projects are being launched and experience can help determine the success of any startup. For example, Jeff Bezos, the CEO of Amazon, wants to contribute to a new flight to the moon being organized by NASA in 2024. His goal is to create a spaceship.
What are HADI cycles, and how can they benefit a business?
HADI cycles are used in business to build and test a hypothesis. Allowing a product to be better adapted to the market enables a start-up business or new product to become marketable more quickly.
What is Agile methodology, how to implement it and why
Agile is a family of flexible project management methodologies that are now wildly popular globally. Is this just a big buzz, or does Agile project management methodology really help you achieve better results?
Mila Semeshkina and the Go Big project from Trivago: success in the era of a pandemic
2020 deprived most people of the opportunity to travel the world, but some defied circumstances and started a new business.
The concept of Six Sigma in project management
Motorola received a lot of complaints in 1986 about the huge number of manufacturing defects found in their products. Realizing that the situation needed to be urgently corrected, Chief Engineer Bill Smith developed the Six Sigma method to keep defects to a minimum during the development process.
Why do you need the nonfinancial motivation of employees?
Personnel motivation has a direct effect on the efficiency of the personnel - when employees are interested in ensuring that the work output is of the highest quality and also in their own professional development, this mindset has a positive effect on the overall business.
The in-depth interview method: ins and outs
There are many research techniques, and an in-depth marketing interview is one of the most effective methods.
How to test a business idea without losing money
Coming up with a business plan is a great idea. Although running a business without testing it first is extremely risky because you could incur huge losses.
Looking to the future: what awaits business after the pandemic
The pandemic has forced people to adapt to the new reality and to change everything at once: their routine, attitude to relationships, daily routine, and, of course, work.
The psychology of selling. How to find an approach to any client
No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.
Telemarketing: talking to customers on the phone so they buy the product
Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.
Your first interview. How do you get your dream job?
Suppose a graduate's first job is with a reputable company. If that is the case, then it will be a lot easier for them to get a job in another great company.
What is lead generation? Why you should use it, and how to do it
Lead generation is a marketing strategy that involves collecting contacts of leads, potential customers and working with them.
Are you going to give an important speech? Maybe you want to try public speaking? Or do you have a dream of giving your own TED talk?
The Peter Principle: Why is it dangerous and how can you prevent it from ruining your career?
Back in the middle of the last century, Canadian educator Lawrence Peter tried to give a witty answer to the question: "Why are we surrounded by incompetent people?".