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Digital marketing

Digital marketing

In our 'Digital marketing' section we will share insights on digital trends that will help you build a successful digital marketing strategy. Today, the online environment is changing with the speed of 5G - we will keep you informed on the key trends in this area, becoming your main point of reference in the changing digital world.

How to write content strategy for a YouTube channel
How to write a script for a video
Telemarketing: when the customer does not hang up

Telemarketing: when the customer does not hang up

Are you surprised there are still sales on the phone? Moreover, they can make 120% of the profits.

Try these 5 services for marketing optimization 

Try these 5 services for marketing optimization 

If you've been paying attention to what's happening in marketing, you've likely seen the expansion of these trends from the end of 2019.  In 2020, this will continue and will become more and more widespread. 

What digital marketing will look like in 2021: Top 12 trends

What digital marketing will look like in 2021: Top 12 trends

Digital technology has caused a real revolution in the world of marketing. These technologies appear and develop so rapidly that sometimes it is impossible to keep track of them. Here are 12 key digital trends that will change the face of business and the market in the coming year.

Podcast Advertising: Why Your Business Needs It and How to Place It

The first podcasts appeared in early 2003 as an alternative to traditional radio. Just like radio, podcasts are available at any time of the day and are just as diverse.

Advertising on Telegram: how to spend a little money and get a lot of customers

Today, we’ll analyse the mechanisms for advertising in Telegram, tell you the cost for one post, and tell you about the best educational channels to choose for publication.

Business and TikTok. How to promote products and attract customers

TikTok is social media designed to host short videos. Founded in China in 2016, today, the service has an active audience of over 800 million users. To be able to post on the platform, the length of your video must be about 15 or 60 seconds long. Creating videos is easy, thanks to it having a built-in video editor with stickers, masks, effects, as well as music overlay. Moreover, according to research, users don’t mind advertising, but they don’t want it shoved in their face with direct selling. Instead, the TikTok faithful prefer their advertising embedded within the context of the video. So, today we’ll see how businesses can effectively use TikTok to promote their products and services, and what they should do to use this media effectively. 

YouTube education influencer marketing guide

YouTube is one of the most popular online video sharing platforms in Russia. 82% of its users are aged between18 and 44, and almost half of all viewers are paying subscribers. Even the segment of viewers above 45 years is growing, comprising about 10% of the viewership. It’s no surprise that budgets for influencer marketing promotions are growing in proportion with YouTube content. Today, working with influencers is an absolute must for big brands. We will tell you how to establish successful cooperation with leading opinion makers (including in the education niche).

Promotion tools: working with influencers on Instagram

For several years now marketers have been sounding the alarm about "banner blindness” phenomenon. Numerous eye-tracking studies have shown that a modern buyers see banner ads on the Internet so often that they stop noticing them.

What is email marketing and why do you need it?

Email marketing is the distribution of emails to your company’s clients, and one of the cheapest and most effective ways of promoting your business. With this technique, you can boost sales, increase customer loyalty, and find an easier way to stay connected to your clients.

The secrets to creating high-quality content, or How can you make your blog interesting?

Every blogger strives to attract as many people as possible to their platform. If you’re reading this, we’re guessing that you spend a lot of time every day to create the best and most interesting content. But it’s no secret that the Internet is overflowing with information. It’s not easy to be noticed!

Short-term prospects for digital marketing: what to prepare for this year

There’s a new trend gaining traction in the marketing departments of major corporations - transitioning to digital communications on all management levels.

How can you use social networks to develop your business? Complete step-by-step guide

What sets successful companies apart from unsuccessful ones? Market leaders take advantage of all opportunities to promote their products. The XXI century marks the era of information technologies, so it would certainly be unwise to ignore this resource.

Is TikTok a viral application or a killer of YouTube and Instagram?

There are virtually no people, who haven't heard in 2019 of TikTok in one way or another. The service was launched in 2018, gaining 500 million subscribers during the 24 months of its existence.