Sales
In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.
The psychology of selling. How to find an approach to any client
No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.
Telemarketing: talking to customers on the phone so they buy the product
Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.
Check if you can write a cold letter that will attract 10 thousand new customers!
Do you want to attract new customers and increase your average check? Use email marketing opportunities to your advantage! Cold letters (sent to an audience that doesn’t know anything about your product yet) will help tell new potential buyers about your company.
10 life hacks with which you can sell anything to anyone
Successful sales are between science and art. To be able to close a sale requires an in-demand product, a proficient marketing campaign, knowledge of psychology, and much more.
The top 5 most effective sales techniques
A sales technique is a shortcut for getting a customer to make a purchase. After all, effective sales techniques influence the buyer’s subconscious and leave them no option but to buy the product!
A win-win method to increase sales with NLP
NLP, or neurolinguistic programming, is a branch of psychology that is based on the subjectivity of reality and how it depends on the beliefs of a person, his values, and his perception of what is happening.
Five life hacks that will help you close any deal
A deal can still fail even if a seller has answered all of a customer's questions, closed all objections, and made compelling arguments. Why? Because the seller did not close the deal.
The Five Sales Stages for the Development of Sales Managers
Sales milestones, or stages, are a scheme commonly used to train sales managers. The breakdown into stages is needed to make it easier to understand what problems arise and what skills the salesperson needs to improve.
A sales manager is someone who can sell anything to anyone. Are you looking for a new profession or a part-time job? Find out if you could be a sales manager. Please take our quick quiz and get personal recommendations from Lectera’s experts.
Seven life-hacks from sales psychology that will help you find your way to the buyer
Emotions control people far more than we like to think. And that is true for customers too - they often buy impulsively, driven by certain feelings and stimuli. A salesperson should take this into account in their work.
The five best sales techniques for expensive products
As a rule, most people do not trust salespersons – too many offers, too many false promises, and eventually people stop believing them.
A complete guide to automated sales funnels: what they are and how to create them
Ever dreamed of having your business do all the work for you, 24/7?
What to look for to please a customer
There are two participants in the negotiations: you and your client. A skilled negotiator can influence the outcome of the negotiations by saying the right things and providing accurate facts, and by offering a good discount to the buyer, etc.
Perfect Sales: How to Ask the Right Questions to the Customer
A good sales manager is both a marketer and a psychologist rolled into one. They should be a versatile fighter who knows how to establish contact with the potential customer, identify their needs, present the product in a good light, and direct the conversation towards closing the deal.
The four areas of development to improve your sales
Everyone wants to sell more, but the market is overrun with a broad range of selling techniques, which is baffling for most of us.
Can you become a team leader? Take the test and find out what role you will take in the new team!
Answer 8 questions of our test, choosing the option that suits you best. In the end, you will find out what position you have managed to get in our fictional team, and get some advice on adapting to the new team from Lectera!
6 ways to incorporate mindfulness
In today's modern world, everybody is in a rush: some hurry to build a career. Someone else out there is starting a family. Others are learning seven foreign languages and moving to the country of their dreams.
Answer 10 questions of the quiz and find out how competitive your business is and whether it can survive the "dark times" if they come. At the end, you will get not only quiz results but also valuable tips from Lectera!
The personality types according to the Belbin Team Model
It's no wonder they say that opposites attract! Because this principle works extremely well in our personal lives and in business, for example, team management.
My December tradition: old questions and new resolutions for 2022!
December… Gosh! How many meanings this word has! Some people think of presents and rustling wrapping paper, whilst others dream of ice skating and beautifully decorated Christmas trees.
Lectera conquers the Indian online education market
The Lectera platform has only existed since the summer of 2020, but it has already made a splash in the international market! For example, the Indian edition of Techstory published an article about our methodology, educational programs, the structure of our lessons, and, of course, our phenomenal results.