Sales

Sales

In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.

The Most Original Advertising Campaigns That Made Film History
The Most Original Advertising Campaigns That Made Film History

Competent promotion is an important component of the success of any product, including in the film industry.

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The History and Evolution of Sales. What did the first sales look like and what do they look like today?
The History and Evolution of Sales. What did the first sales look like and what do they look like today?

We have all been accustomed to sales being an integral part of our lives for a long time. Wherever you go, they are there: in the store, in the cinema, and on the Internet.

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The psychology of selling. How to find an approach to any client
The psychology of selling. How to find an approach to any client

No matter what you are selling, you must never forget that your customer is a human being, and you must take into account their psychological state, attitudes, and needs.

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Telemarketing: talking to customers on the phone so they buy the product
Telemarketing: talking to customers on the phone so they buy the product

Salesforce research found that 92% of all customer interactions take place over the phone. At the same time, many companies consider phone calls to be an ineffective way of selling.

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Check if you can write a cold letter that will attract 10 thousand new customers!
Check if you can write a cold letter that will attract 10 thousand new customers!

Do you want to attract new customers and increase your average check? Use email marketing opportunities to your advantage! Cold letters (sent to an audience that doesn’t know anything about your product yet) will help tell new potential buyers about your company.

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10 life hacks with which you can sell anything to anyone

Successful sales are between science and art. To be able to close a sale requires an in-demand product, a proficient marketing campaign, knowledge of psychology, and much more.

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The top 5 most effective sales techniques

A sales technique is a shortcut for getting a customer to make a purchase. After all, effective sales techniques influence the buyer’s subconscious and leave them no option but to buy the product!

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A win-win method to increase sales with NLP

NLP, or neurolinguistic programming, is a branch of psychology that is based on the subjectivity of reality and how it depends on the beliefs of a person, his values, and his perception of what is happening.

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Five life hacks that will help you close any deal

A deal can still fail even if a seller has answered all of a customer's questions, closed all objections, and made compelling arguments. Why? Because the seller did not close the deal.

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The Five Sales Stages for the Development of Sales Managers

Sales milestones, or stages, are a scheme commonly used to train sales managers. The breakdown into stages is needed to make it easier to understand what problems arise and what skills the salesperson needs to improve.

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Is sales management right for you? Try selling your pen to our artificial intelligence and find out the answer!

A sales manager is someone who can sell anything to anyone. Are you looking for a new profession or a part-time job? Find out if you could be a sales manager. Please take our quick quiz and get personal recommendations from Lectera’s experts.

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Seven life-hacks from sales psychology that will help you find your way to the buyer

Emotions control people far more than we like to think. And that is true for customers too - they often buy impulsively, driven by certain feelings and stimuli. A salesperson should take this into account in their work.

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The five best sales techniques for expensive products

As a rule, most people do not trust salespersons – too many offers, too many false promises, and eventually people stop believing them.

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A complete guide to automated sales funnels: what they are and how to create them

Ever dreamed of having your business do all the work for you, 24/7?

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What to look for to please a customer

There are two participants in the negotiations: you and your client. A skilled negotiator can influence the outcome of the negotiations by saying the right things and providing accurate facts, and by offering a good discount to the buyer, etc.

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Perfect Sales: How to Ask the Right Questions to the Customer

A good sales manager is both a marketer and a psychologist rolled into one. They should be a versatile fighter who knows how to establish contact with the potential customer, identify their needs, present the product in a good light, and direct the conversation towards closing the deal.

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The four areas of development to improve your sales

Everyone wants to sell more, but the market is overrun with a broad range of selling techniques, which is baffling for most of us.

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Success Is on the Way: The SMART Goal-Setting Methodology

Have you ever had the feeling that despite all the hard work you have been doing, you still fail to achieve the desired result?

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What are the right questions to ask in sales?

The ability to ask the right questions is one of the essential skills in sales.

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Building an effective funnel: preparation, mistakes, conversion

A customer saw an ad, immediately went to your website and made a purchase right away. Why it doesn’t happen in reality and what could you do to make it happen?

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Sales techniques in everyday life are an essential skill

Will the qualities inherent in the Sales Manager help you in your everyday life?

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Types of clients in sales and the specifics of working with them

If your sales only depended on how popular or presentable your product, goods, or service is, then perhaps your business would live in a bright sunny world without any competition where you can achieve success by just doing your job well.

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10 books that will teach you to sell

If you’re already working in sales or only considering it, it’s time to update your library. Here at Lectera, we’ve put together a list of the ‘Top 10 best books on sales and negotiations’ that’ll improve your skills and boost personal efficiency. Most of these books are written by practical experts from whom you can learn a lot from.

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Practicality, localization, multi-lingualism - secrets of successful business promotion abroad

Let's say you have a cool idea that can bring in huge profits in the long run, especially if you enter the European or the American markets. Or you have successfully worked in Russia for several years now and have decided to scale up abroad. An excellent plan and a praiseworthy desire in terms of earnings! But you certainly realize that promotion of your product or service in a foreign market is sure to have its own specifics, don’t you?

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