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deSales
In our 'Sales' section, we review the latest trends, analyze successful case studies from around the globe, and show how modern technologies can be applied to automate routine tasks, boost average sales and increase margins. You will find scores of useful lifehacks, important industry studies, and helpful checklists that will define your sales success.
The four areas of development to improve your sales
Everyone wants to sell more, but the market is overrun with a broad range of selling techniques, which is baffling for most of us.
Success Is on the Way: The SMART Goal-Setting Methodology
Have you ever had the feeling that despite all the hard work you have been doing, you still fail to achieve the desired result?
What are the right questions to ask in sales?
The ability to ask the right questions is one of the essential skills in sales.
Building an effective funnel: preparation, mistakes, conversion
A customer saw an ad, immediately went to your website and made a purchase right away. Why it doesn’t happen in reality and what could you do to make it happen?
Sales techniques in everyday life are an essential skill
Will the qualities inherent in the Sales Manager help you in your everyday life?
Types of clients in sales and the specifics of working with them
If your sales only depended on how popular or presentable your product, goods, or service is, then perhaps your business would live in a bright sunny world without any competition where you can achieve success by just doing your job well.
10 books that will teach you to sell
If you’re already working in sales or only considering it, it’s time to update your library. Here at Lectera, we’ve put together a list of the ‘Top 10 best books on sales and negotiations’ that’ll improve your skills and boost personal efficiency. Most of these books are written by practical experts from whom you can learn a lot from.
Practicality, localization, multi-lingualism - secrets of successful business promotion abroad
Let's say you have a cool idea that can bring in huge profits in the long run, especially if you enter the European or the American markets. Or you have successfully worked in Russia for several years now and have decided to scale up abroad. An excellent plan and a praiseworthy desire in terms of earnings! But you certainly realize that promotion of your product or service in a foreign market is sure to have its own specifics, don’t you?
Test: Red, blue, yellow, green
Forewarned is forearmed! Understanding yourself and your personal motivation is the key to personal and business success. Take our straightforward test to find out your personality type and your strengths and weaknesses. Awareness of the different personality types will also help you to effectively work and communicate with others - friends, partners, colleagues and clients.
‘Chatbot:’ A Great Business Assistant!
In order for a business to grow efficiently, consumers are needed, and consumers, of course, don’t come on a plate, they have to be won.
How to create your own chatbot
Under the constant pressure of work and multitasking, chatbots have become an essential part of our everyday lives. These are virtual robots, programs with bright interfaces that can easily handle various tasks just as well as humans.
The five science-based ways to increase creativity
Creativity is generally understood as the ability to think outside the box and find unusual or creative ways to solve problems whilst achieving your goals.
How online education may evolve after the global pandemic
Maxim Spiridonov, the CEO of Netology, one of the largest EdTech companies, said in his statement that education will have to adapt to the new environment and develop original approaches to education and create special platforms to broadcast lessons.
One for all: why do we need a corporate culture?
Hello, dear friends! What’s your opinion on corporate culture? Not so long ago, maybe about twenty years ago, it was widely accepted that the success of a business lies in hard work.
Distance learning has increased teacher workload to critical levels
The extension of the distance learning format in schools in the Novosibirsk region has led to increased teacher workload, according to Deputy Governor Irina Manuilova.
How to write content strategy for a YouTube channel
Before you start your video blog, you need to understand which direction to move in and what actions you need to take. You achieve this by creating your content strategy. Your content strategy is a kind of road map that you can follow without losing sight of your final goal.
Ten top tips to stay motivated and how to stick to goals in the New Year
The beginning of a New Year is the perfect time to turn over a new leaf, and that’s why so many people make New Year’s resolutions.