Marketplace Specialist: The Most Popular Occupation in 2022

Finally, in the midsection of the article, you will discover a quiz with real-life case studies from some of the work of real marketplace managers - make sure you complete it and try out this profession for yourself!

Why do you think we have included this seemingly well-known profession in our guide? That is because, in 2021, 66% of all purchases made online by Russian users came from marketplaces. Currently, this figure is growing - bear in mind that with the departure of many large brands from the country, it is understandable why this is the case. Therefore, stores entering marketplaces need professionals to help them do this. Not only to place products and upload photos and descriptions but to create a website development plan and marketing strategies. This represents a whole bunch of skills, which, by the way, pays extremely well. So, let us look at the profession of a marketplace specialist in much greater detail?

What are the duties of a marketplace specialist?

• Chooses a platform for selling goods.

• Registration on the platform and the design of the store page (customised, not automated.)

• Assesses competitors, niches, and markets.

• Forming and evaluating their theories about product launches, target audiences, etc.

• Search for suppliers, negotiate, select the most beneficial cooperation option, and purchase goods.

• Delivery of goods to the warehouse of the marketplace or store and planning control.

• Creates product emails.

• Deals with reviews and tricky situations.

• Promotes goods using marketing tools and verification of promotion results.

• Monitors sales, analysis, goods reconciliation, and pricing policy changes.

• Maintains financial statements and works with the accounts department.

Yes, they actually have so many tasks. The marketplace professional is often assisted by other employees - even a venerable professional cannot take all this work on their shoulders. Generally, a marketplace manager must know the basics of marketing, be able to sell something to anyone, have advanced communication skills, and be able to negotiate with difficult partners. Likewise, they must quickly find solutions to problems and work with document management systems, procurement, analytics, and logistics. These are the vital skills that this professional should have, and they should be pumped up better than the muscles of the biceps.

How much does a marketplace specialist earn?

In a nutshell, enough for a quiet life. A junior specialist who has completed special courses or was an assistant to a marketplace manager can expect to earn 30-70 thousand roubles. You will have basic responsibilities: create emails, monitor deliveries, propose theories for a product niche, and oversee the delivery of goods to the warehouse. Suppose you want to receive from 60 to 120 thousand roubles per month. In that case, you will need to organise the buying, shipment, and sale of goods, evaluate sales, launch advertising campaigns, and evaluate marketing theories. It will take you about a year of work before you upgrade to a mid-level position. However, the senior role will need about three years of experience. The responsibilities will be identical, although the analysis will not be "minimal", and the strategies for promoting goods must be obtained from you easily and confidently. You will receive from 150 to 300 thousand roubles a month. Not a bad amount of money, right?

1/5

Let us see whether you can achieve it!

take the test

You need to scrutinise two competitors from companies that want to enter the marketplace. You want to know what they offer, their prices, and their audience. Where do you start your analysis?

• I will write down a rough description of these companies
• I will write a description of what audiences they sell their products to
• I will put together a description of the competitor's products

Next

You want to evaluate one of your theories about the product's target audience. What steps would seem more sensible to start with?

• First, I will assess the hypothesis on a limited sample of respondents through surveys.
• I will first do some CustDev sessions
• I will find respondents who match the image of the target audience

Next

The supplier delays the shipment; the delivery time for orders has increased by 2 days. What message will you send your customers who are waiting for their goods?

• I will give them an apology. It is life! What can you do? These situations occur
• It will explain why it happened.
• I will ask the customers to wait and offer them a promotional code for their next purchase

Next

How many characters in the code of any line (for example, costs for certain goods, coordination, investments in new projects) are in an accounting report for a quarter, half a year or a year according to Russian standards?

• 2
• 3
• 4

Next

Which of these supplier payment options would you prefer?

• Payment upon sale
• Payment upon receipt
• Partial prepayment in advance and payment upon receipt

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Your results

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